A team of five Boise State University students has placed among the top three in the Americas region of the 2008 Google Online Marketing Challenge. The competition requires teams of undergraduate or graduate students to recruit a small- to medium-sized business and – using sound marketing analysis – optimize, manage and update a Google AdWords campaign for it.
“With more than 700 teams participating from this region, being among the top three is an outstanding achievement,” BSU’s College of Business and Economics dean Pat Shannon said in a Friday morning release.
The BSU team – called AdHype and composed of students Lisa Chipman, Trevor Herbst, Kasey Keller, Chris Mendonca and Lisa Mooers – partnered with an online sporting equipment retailer and was coached by visiting IT faculty member Christoph Schneider.
AdHype competed along with more than 1,600 teams from 47 countries for a trip to Google headquarters in Mountain View, Calif., where they will meet and learn from the team that developed AdWords, the Google application that matches advertisements to users’ search queries.
The teams’ ad campaigns were judged based on five criteria: account structure, optimization techniques, account activity and reporting, performance and budget and relevance.
The global winner of the competition came from the University of Western Australia. The Americas regional winner was a team from Pennsylvania State University.
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6 Comments
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Question: did they advise this company to spend $50,000 / month (yes, I said month) on AdWords like one local company I know who has... and probably continues to do so despite their controversial recent lay-offs that made press right here on this site. Just sayin'. Comment By Justin Beller
Friday, July 25, 2008 @ 5:11 PM
Kudos to the AdHype team. This recognition will certainly look good on the ol' resume! Comment By Pachy
Monday, July 28, 2008 @ 1:39 PM
The BSU AdHype team should be praised for their accomplishments. However, I find this an interesting way for Google to increase their ad revenue at the expense of others. Google is the new "evil empire" and everyone embraces them without question. Comment By Kent
Monday, July 28, 2008 @ 3:12 PM
Kent "evil empire"? Google is my main portal and I do not mind that it links me to companies that have the odd or rare stuff I cannot get locally or find on Ebay. If the seller wants to pay for that service fine; I know the cost will be passed through to be me somehow. I also know that if it gets to be too much I will let them know I want to negotiate the price or buy elsewhere. I figure the extra cost is worth the time savings. In some cases I have been able to find the same item at a discounted price. Comment By Patrick
Tuesday, July 29, 2008 @ 11:27 AM
Patrick, evil empire because Google knows more about your browsing and internet habits than you do. They have massive amounts of data about where you've been, what you've viewed, and the navigation that got you there. And now sales, or potential sales, patterns are being captured. To say you don't care is like saying you wouldn't mind if your neighbor hired a private investigator to follow you around every time you went shopping to see where you went, the roads you took to get there and the products you bought, or didn't buy, at each store and thereby allowing the neighbor to target his business or products to you. Would that be acceptable? A few years back Microsoft wanted to have "visibility" to your computer to see if you needed upgrades of their software. Remember the outcry? Yet through the use of cookies Google is doing very similar activities; seeing what you're doing and making recommendations. Do you think it's a coincidence that the ads on the right are targeted and not based on your search or browsing habits? Comment By Kent
Tuesday, July 29, 2008 @ 2:27 PM
Congrats to my BFF Kasey!!! What an awesome accomplishment. Comment By Alaina
Thursday, July 31, 2008 @ 1:59 AM
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